Mumbai: Bollywood’s Sri Lankan star Jacqueline Fernandez says entertainment is a brutal and unpredictable business where things change every Friday.
Jacqueline, who made her Bollywood debut in 2009 with “Aladin”, is now a mainstream commercial actress, thanks to her successful films like “Kick” and “Judwaa 2”, and hit franchises like “Housefull” and “Race”. But she says there is “no foolproof formula of success or failure”.
“We are living in a cut-throat world and entertainment is a very brutal business where every Friday things change. There is no foolproof formula of success or failure here, but the result gives you the reality check every week,” Jacqueline said here.
“At times we get demotivated at so many different levels because everything changes on Friday — fans, idea and loyalty. When things go right consistently, we tend to forget that it is a very fickle world where we are just a moment away from the opposite side of success,” she added.
She feels that the brand of films or products that she endorses is a reflection of who she is in real life. “When it comes to brand endorsement, I do not promote any brand where I do not believe in the product or the ideology of the brand,” said the actress who was honoured by PETA India Awards for Digital Activism. She also promotes the idea of veganism and “no animal testing” for cosmetic products.
“There were times when I refused to be associated with a brand from where I could have earned a huge amount of money but I knew that I would not use that product. And the fact is that I am very loyal towards my fans. I cannot go and tell my 18 million fans to use something that I do not believe in. I think from the heart,” she said.