Bhubaneswar: IlluminatiX, the media and public relations (PR) cell of Xavier Institute of Management, Bhubaneswar (XIMB), held the fifth edition of Communiqué – The Annual Media Conclave, on its premises here Sunday. The theme for this year was ‘Changing paradigms of the media landscape in the digital age’. The conclave aimed for the students to inquire and analyse the changing trends in media with the advent of digital transformation.
Media experts such as Rahul Shrivastava, R Srinivasan, Ankit Doshi, Chetna Vasishth, and Tanvi Bhatt were the speakers while Subhasis Ray, Professor in Marketing at XIMB, served as the moderator for the event.
The conclave commenced with the speech of Ray where he discussed hypnotism and the upcoming niche media. His speech was focused on the media shift from macro to micro where local content has become more interesting than global.
Chetna Vasishth deliberated on the three big game changers in the future of storytelling- technology, data, and democratisation. According to her, traditional media played a significant role in embedding preconceived opinions and notions among people while, in this golden age of content creation, all you need is an idea.
The next speaker R Srinivasan shared his reservations regarding investigative journalism and genuine data collection not being done effectively. He suggested that stories made should be well informed to make a difference and media houses should hone on their strengths for story discovery. He opined that technology has not changed the process, but just made information easily accessible.
Thereafter, Tanvi Bhatt talked about personal branding and how an individual can be both a medium and content. She gave a motivational speech asking students to be the difference they wish to bring and turn their dreams into legacies. She further differentiated between a storyteller and a story shaper, while urging the audience to be the latter.
Xamboree –An upcoming cultural fest at XUB
The first edition of Xamboree, a three-day cultural festival of Xavier University, Bhubaneswar (XUB), is slated to kick off October 4 this year. A slew of exhilarating events such as quiz, dance, dramas, singing and managements test are lined up with loads of exciting prizes to offer. That apart, there will be a musical fiesta, Celeblitz, where rapper Badshah will perform. Badshah will be accompanied by Aastha Gill, a playback singer.
(From L) Subhasis Ray, Chetna Vasishth, R Srinivasan, Ankit Doshi and Tanvi Bhatt on the dais at the event at XIMB in Bhubaneswar