Urban polls: Govt plans huge outdoor advt to counter BJP blitz

I&PR Secretary Surendra Kumar directs collectors to mount hoardings in municipal and NAC areas

Bhubaneswar: Keeping upcoming urban polls in mind, the BJD government is going for a massive outdoor advertisement to showcase its achievements and various welfare schemes.

Information and Public Relations (I&PR) secretary Surendra Kumar Wednesday directed all the collectors to mount hoardings in municipal and Notified Area Council (NAC) areas of the state.

“The government has been pleased to go for advertising (IEC) activities of the government to be placed in prominent places of the urban areas to sensitise and make aware the common citizens about the ongoing programmes, schemes, activities, achievements and best practices of the government,” Kumar said in his letter to the collectors.

Kumar directed the collectors to issue necessary instructions to the district information and public relation officer (DI&PRO) and the heads of the urban local bodies (ULBs) to work together for putting up the advertisements in prominent places and fixing of boards/banners on the existing hoardings in the urban areas where the footfall is high. The officers were instructed to ensure there is no distortion of the photo or design while printing.

The government has decided to put up 12 to 14 hoardings in NAC areas, 24 to 30 in municipal areas and 40 to 50 in municipal corporations.

The advertisements will be both in Oriya and English languages. While Oriya banners and hoardings will be put up in maximum number of places, ads in English would be displayed at bus and railway stations.

The collectors were further instructed to fix the advertisements in at least 50 per cent of the identified hoarding posts in ULB areas between October 14 and October 31.

The BJD government has taken the step to counter the BJP-led Central government’s massive advertisement blitz in print and electronic media, source said.

Meanwhile, the State Election Commission (SEC) has started preparations for the urban polls. Recently, the Commission has asked the state government to complete delimitation of ULBs by January 2018. The urban poll may be conducted in the third quarter of next year.

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