Indians prefer brands that take a stand on issues concerning them: Survey

New Delhi: A majority of Indians prefer to buy goods and services from companies that stand for a shared purpose that reflects their personal values and beliefs — and are ditching those that don’t, new research from Accenture said Monday. The 14th annual Accenture “Strategy Global Consumer Pulse Research” surveyed nearly 30,000 consumers globally, including … Continue reading Indians prefer brands that take a stand on issues concerning them: Survey