There’s nothing special about the egg. Seems like a fine enough egg. But more than 35 million people have liked it, dethroning Kylie Jenner’s birth-announcement post.
Please don’t expect any of the following to make sense.
But Sunday night, a photo of an egg, orange and lightly freckled, beat out Kylie Jenner’s birth announcement as the most-liked Instagram post ever. By Monday it had doubled it in likes.
Is the egg encrusted in diamonds? Does the egg have a popular YouTube channel you’ve never heard of? Is a sexy celebrity holding the egg?
Nope. None of the above. Just an egg.
Here’s the egg.
That’s it. That’s the egg more than 35 million accounts have liked as of Monday, when it was still gaining likes at a rapid pace.
We do not yet know who posted the egg Jan. 4, why it was posted, or why this attempt to set a record actually worked.
Still, an egg a day is the cultural prerogative of every religion. For perspective: Last year’s top television show in the United States, “Roseanne,” averaged 20 million viewers per week, and about 27 million watched the Oscars. If everyone who liked the photo created a new city, it would be the world’s largest by several million. The egg’s fans have passed the population of Canada.
The comments on Ms. Jenner’s birth announcement, now Instagram’s second-most liked post with about 18.3 million likes, were covered in egg. The egg’s supporters taunted her, often using the egg emoji or simply the word “Egg.”
In response, Ms. Jenner posted a video of herself cracking a similar-looking egg on the pavement.
“Take that little egg,” she wrote.
https://www.instagram.com/p/BsmPezCnZ4I/
The world-record egg-posting account, hinting at a mysterious Phase 2 of the egg plan, wrote on Instagram that “it doesn’t end here,” and that “we’re only just getting started.”
The person behind the account added, “What a time to be alive.”
Daniel Victor is a Hong Kong-based reporter, covering a wide variety of stories with a focus on breaking news. He joined The Times in 2012 from ProPublica.
Agencies
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