Johnnie Walker scotch whisky will be available in plastic-free bottles from early 2021, Diageo Plc said, as the world’s biggest spirits maker ramps up efforts to tackle plastic waste.
The new bottle, developed in partnership with venture management company Pilot Lite, will be made from wood pulp that meets food grade standards and is fully recyclable, the Guinness and Tanqueray Gin maker said.
Diageo and Pilot Lite have launched a sustainable packaging company called Pulpex Ltd to develop the paper bottle and collaborate on research and development.
Pulpex will also create branded paper-bottles in non-competing categories for companies including Lipton team maker Unilever Plc and soda maker PepsiCo, which are also expected to launch next year.
Consumer product companies have come under increased scrutiny for the amount of plastic they use in packaging food and other household items. In Europe, for example, 8.2 million tonnes of plastic were used to package food and drink in 2018, according to ING analysts.
Diageo uses less than 5% of plastic in its total packaging, but along with Unilever and PepsiCo, has set targets to reduce and recycle plastic in their packaging as part of the United Nations Sustainable Development Goals program by 2025.
Indeed, Diageo, one of the world’s largest liquor companies, will pack its famous whiskey Johnny Walker in a paper bottle. Keeping the environment in mind, the company will start trial of this new packaging from next year. The two hundred year old whiskey Johnny Walker is usually packaged in a glass bottle. But the company is now insisting on reducing the use of glass and plastic.
Today, many beverage companies are insisting on making paper bottles to reduce pollution. Beer company Carlsberg is also preparing to make paper bottles. However, the world’s largest beverage products company Coca-Cola says that it will not stop using plastic bottles because customers still like them a lot.
Johnny Walker’s producer Diageo says that his bottles will be made by pressing pulp into the grooves and then baking them in the microwave. These bottles will layer inside, which will ensure that the beverage is not mixed with paper.
