Post News Network
NEW DELHI, Dec 16: Sanjeev Mohanty has taken over the reins of India’s leading online fashion retailer Jabong as its new CEO and managing director, a company release said. Mohanty assumed responsibilities on December 7, 2015, when he was officially inducted and introduced to the leadership team, it added.
Mohanty, who addressed all Jabong employees at a town hall gathering next day at company’s premises in Gurgaon, has 20 years of leadership experience. He comes with a wealth of knowledge and deep domain expertise in the fashion and retail industry.
Mohanty had worked with reputed fashion brands like Benetton India, Madura Garments, SF Jeans and Levi Strauss in his earlier stints. He holds a Master’s degree in Apparel Marketing & Merchandising, Fashion & Retail Marketing from National Institute of Fashion Technology (NIFT).
Welcoming Mohanty on board, Romain Voog, CEO of Global Fashion Group (GFG)- the parent company of Jabong- said, “We wholeheartedly welcome Sanjeev at the helm of Jabong. With immense experience in the fashion domain and under his able leadership and guidance, I am sure Jabong will scale new heights. I wish him all the best and much success at Jabong.”
Speaking at the occasion, Mohanty said, “I am deeply honoured and excited to join the most fashionable e-commerce brand in the market. My endeavor would be to ensure retailing of top fashion brands and invoking more loyal consumers for Jabong by providing them a seamless and world-class shopping experience. Leading a digital company is definitely going to be a new experience for me and I am looking forward to apply my learnings to support further growth.”
Passing on the baton, Nils Chrestin, Interim CEO at Jabong and Group CFO of GFG, said, “We have a host of plans lined up for the New Year and with Sanjeev’s vision and successful track-record in the highly competitive fashion retail industry, we look forward to a successful year ahead.”
As per the company, this festive season has been particularly rewarding for Jabong with tremendous response to its Diwali Super Style Fest, Durga Puja celebrations, and tie-ups with a host of youth-centric events such as NBA JAM and Jabong 5×5 football Turfwar. A Nielsen study for a leading business media recently rated Jabong as the leading fashion retailer among India’s most trusted e-commerce brands in 2015.
