After Amitabh, Abhishek Bachchan, Nagarjuna join HC plea for personality rights

Nagarjuna Akkineni

Akkineni Nagarjuna

New Delhi: The Delhi High Court Thursday said it would pass an interim order on Telugu actor Akkineni Nagarjuna’s plea seeking protection of his personality and publicity rights.

The plea came up for hearing before Justice Tejas Karia, who said he would pass an order in this regard.

“When you can identify the URLs, the best is to direct them to take down….. Will pass orders,” the court orally said.

Recently, actors Aishwarya Bachchan and her husband Abhishek Bachchan, Amitabh Bachchan and filmmaker Karan Johar also approached the high court seeking protection of their personality and publicity rights, and the court granted them similar relief.

Advocate Pravin Anand, representing Nagarjuna, submitted that he was aggrieved by three infringements – pornographic websites, sale of merchandise by unauthorisedly using the actor’s personality traits and various YouTube videos.

The court said it would issue appropriate orders and listed the matter for further hearing January 23.

The right to publicity, popularly known as personality rights, is the right to protect, control and profit from one’s image, name or likeness.

PTI

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