Indo-Asian News Service
Kolkata, Jan 22: FMCG major Emami Ltd. Thursday said it has acquired a controlling stake of 66.67 percent in Australia-based Fravin Pty Ltd.
The stake in the Australian firm has not only opened the market further for the Indian company but has also given it access to a range of organic and natural personal care products. The partial acquisition was done through one of its subsidiaries. “The Fravin acquisition is in sync with the company’s strategy to grow aggressively through both organic and inorganic routes in India and overseas. This is a significant step for the organisation as the acquisition marks Emami’s entry into organic personal care products, where we were not present earlier,” company director Harsh Agarwal said in a statement. He said the market for organic personal care products which was $7.6 billion in 2013, is expected to double in six years.
Fravin will be a part of Emami’s international business division, which contributes around 14 percent to the FMCG business. “Rising concerns for health safety, increasing green consciousness and growing awareness of the consumers about the hazards of using products with synthetic chemicals have fuelled the demand for organic personal care products,”
