Bhubaneswar: KhimjiDayabhai Co. Group proudly celebrates 90 years of trust, craftsmanship and excellence, marking a historic milestone built on generations of customer confidence, exceptional craftsmanship and enduring relationships. Since 1936, the Group has been part of life’s most cherished occasions for families across Odisha and beyond.
For its 90th anniversary, KhimjiDayabhai Co. Group has chosen to celebrate not products or celebrities, but its customers — the people who have shaped its journey. The special campaign features real customers, families and memories, reflecting the generations of trust associated with KhimjiDayabhai Co. Group.
The Group has always believed that customers are its true ambassadors and has pioneered the use of real customer photography in brand communication in Odisha, focusing on authentic relationships rather than conventional advertising. This philosophy continues to define the 90-year campaign, placing customers at the heart of its storytelling.
A Journey of Growth
1936 – Baripada: First store and the beginning of the legacy.
1998 – Balasore: Expansion into a new market.
2016 – Bhadrak: Strengthening its presence across Odisha.
2020 – YOULRY.COM: Entry into the digital jewellery marketplace.
2025 – ARNIKA, Bhubaneswar: A contemporary luxury retail experience built on 90 years of heritage.
Today, the KhimjiDayabhai Co. Group continues its journey under the leadership of Mr Nishit Nanda, Mr Sameer Nanda, and Mr Nishant Nanda, bringing together innovation, digital transformation, contemporary design, quality, and customer experience while remaining rooted in its core values.
Speaking on the occasion, Mr Nishit Nanda said, “Ninety years is not merely a milestone — it is a celebration of the trust our customers have placed in us across generations. This celebration belongs to every family that has made KhimjiDayabhai Co. Group a part of their lives. Rather than telling our own story, we chose to celebrate theirs.”
The anniversary campaign connects the historic 1936 Baripada store with the Group’s present-day milestones, showcasing a journey from heritage to innovation, with customers at its centre.