Washington: The US government and 48 states have filed parallel lawsuits against Facebook. They have accused the social media giant of anti-competitive conduct. They have said Facebook abused its market power to create a monopoly and crushing smaller competitors. Soon after the Federal Trade Commission (FTC) and 48 state Attorney Generals sued the company Wednesday, Facebook’s shares dropped significantly at the stock exchanges.
The bipartisan coalition is being led by New York Attorney General Letitia James. She alleged that Facebook has engaged in a systematic strategy to eliminate threats to its monopoly. This includes its 2012 acquisition of up-and-coming rival Instagram followed by the 2014 acquisition of WhatsApp. Facebook has also imposed anti-competitive conditions on software developers.
According to the federal complaint, this course of conduct by Facebook harms competition. It leaves consumers with few choices for personal social networking, and deprives advertisers of the benefits of competition.
“For nearly a decade, Facebook has used its dominance and monopoly power to crush smaller rivals and snuff out competition, all at the expense of everyday users,” James told reporters at a news conference.
Opposing the lawsuit, Jennifer Newstead, vice-president and general counsel of Facebook, described it as revisionist history.
“This lawsuit risks sowing doubt and uncertainty about the US government’s own merger review process and whether acquiring businesses can actually rely on the outcomes of the legal process. It would also punish companies for protecting their investment and technology from free-riding by those who did not pay for the innovation, making those companies less likely over the long term to make their platforms available to spur the growth of new products and services,” Newstead said.
The lawsuit is seeking a permanent injunction in federal court that could, among other things: require divestitures of assets, including Instagram and WhatsApp; prohibit Facebook from imposing anti-competitive conditions on software developers; and require the social media behemoth to seek prior notice and approval for future mergers and acquisitions.
“Personal social networking is central to the lives of millions of Americans. Facebook’s actions to entrench and maintain its monopoly deny consumers the benefits of competition. Our aim is to roll back Facebook’s anti-competitive conduct and restore competition so that innovation and free competition can thrive,” said Ian Conner, director of the FTC’s Bureau of Competition.
“Today’s action aims to restore competition to this important industry. Also it will provide a foundation for future competitors to grow and innovate without the threat of being crushed by Facebook. The Commission’s requested relief includes unwinding Facebook’s prior acquisitions of Instagram and WhatsApp, and barring Facebook from engaging in additional anti-competitive practices that have helped it dominate the personal social networking market,” Conner added.
According to the complaint, Facebook is the world’s dominant personal social networking service. It has monopoly power in a market for personal social networking services. This unmatched position has provided Facebook with staggering profits. Last year alone, Facebook generated revenues of over USD 70 billion and profits of more than USD 18.5 billion.
The lawsuit alleged Facebook targeted potential competitive threats to its dominance. Instagram, a rapidly growing startup, emerged at a critical time in personal social networking competition, when users of personal social networking services were migrating from desktop computers to smartphones, and when consumers were increasingly embracing photo-sharing.
Facebook executives, including CEO Mark Zuckerberg, quickly recognised that Instagram was a vibrant and innovative personal social network and an existential threat to Facebook’s monopoly power. So the company bought Instagram rather than compete with it. The acquisition for USD 1 billion in April 2012 neutralises the direct threat posed by Instagram as well as makes it more difficult for another personal social networking competitor to gain scale, the complaint alleged.
Around the same time, it said, Facebook perceived that ‘over-the-top’ mobile messaging apps also presented a serious threat to its monopoly power.
By 2012, WhatsApp had emerged as the clear global ‘category leader’ in mobile messaging. Facebook chose to buy an emerging threat rather than compete. It announced an agreement in February 2014 to acquire WhatsApp for USD 19 billion. Facebook’s acquisition of WhatsApp both neutralises the prospect that WhatsApp itself might threaten Facebook’s personal social networking monopoly and ensures that any future threat will have a more difficult time gaining scale in mobile messaging, the complaint said.
