Mumbai: From cine stars like Amitabh Bachchan and Shah Rukh Khan to youth icons like Priyanka Chopra and Shahid Kapoor — celebrities galore have lent support to ‘#Saluteselfie’, a neutral social media campaign by the Reliance Group on the occasion of India’s 69th Independence Day.
The “#Saluteselfie”, which was started August 7, got more than 17,500 followers in less than a week with the first post made by Amitabh Bachchan. It has evoked 250 million impressions, with a reach of 65 million. A video of the campaign is also being played at DLF Promenade in the south Delhi area of Vasant Kunj, and Cyberhub in Gurgaon.
The “#Saluteselfie” campaign has been joined by many others like actors Aditi Rao Hydari, Preity Zinta who have also shared photographs featuring themselves while saluting the spirit of the soldiers.
Here’s what the celebrities said:
Amitabh Bachchan: #SaluteSelfie … salute to our brave jawans (soldiers) that keep us safe, with their sacrifice.
Priyanka Chopra: Respect. Pride. Gratitude… for the Indian Armed Forces! #SaluteSelfie #JaiHind #ArmyBeti.
Nargis Fakhri: #SaluteSelfie Honoring the Brave and dedicated members of the Armed forces. #Respect #India #Serve&Protect.
Shah Rukh Khan: Salute to our Armed Forces, who selflessly risk their lives to protect our beloved country and our families. #SaluteSelfie.
Radhika Apte: Salute to the Army for selflessly risking their lives for our protection. #SaluteSelfie.
Shahid Kapoor: #SaluteSelfie acknowledging the selfless, brave heroes #IndianArmy https://instagram.com/p/6HP7xuBJpK/.
Aditi Rao Hydari: Thank you for every single day that you selflessly risk your life for our peace and happiness #SaluteSelfie.
Preity Zinta: #SaluteSelfie Proud to be an Indian Army Brat Sare Jahan Se Accha, Hindusitan Hamara Jai Hind.
Kriti Sanon: #SaluteSelfie A big salute to our nation’s real selfless Heroes!! #IndianArmy #proudindian. IANS
