New Delhi: With Snapdeal facing flak on social media over comments made by its brand ambassador Aamir Khan, the online shopping website Wednesday distanced itself from the actor’s remarks even as it found support from rival Flipkart.
Netizens, enraged by superstar Aamir Khan’s views on rising intolerance in India, vented their frustration on social networks and uninstalled the e-commerce app to register their protest against Snapdeal.
Snapdeal distanced itself from the remark saying the comments made by the actor were “in his personal capacity” and it was in no way connected with them.
“Snapdeal is neither connected nor plays a role in comments made by Aamir Khan in his personal capacity. Snapdeal is a proud Indian company built by passionate young Indians focused on building an inclusive digital India,” Snapdeal said in a statement.
While hashtags like #Appwapsi and #SayNoToSnapDeal were trending, Flipkart co-founder Sachin Bansal tweeted in support of the rival.
“This is a flawed logic. Brands don’t buy into brand ambassadors personal opinions. @snapdeal shouldn’t face this,” Bansal wrote.
Many users also came out in defence of the company, tweeting with the hashtag #SnapdealForIndia.
“i am wondering how uninstalling app will show ur patriotism…,” tweeted Karthikeyan Arumugam.
Many users also gave the app a one-star rating (lowest) to register their protest.
“Dear @snapdeal I will not purchase anything from you until you remove @aamir_khan as brand ambassador. Will boycott #AamirKhan movies,” read one of the tweets.
“Everyday we are positively impacting thousands of small businesses and millions of consumers in India. We will continue towards our mission of creating one million successful online entrepreneurs in India,” an unfazed Snapdeal said. PTI
