Bhubaneswar: On the day when “Naatu Naatu”, the fun number from Telugu movie ‘RRR’, brought Oscar glory for India with an Academy Award, the State Transport Authority (STA) Odisha Monday drew inspiration from the song to create awareness about drunk driving, using phone while driving and over-speeding.
In its social media account, the STA shared the ‘Naatu Naatu’ song’s hook step and title line by twisting it to “Say NoTo NoTo NoTo Drunk Driving, Say NoTo NoTo NoTo Mobile while Driving, Say NoTo NoTo NoTo Over-speeding”. Responsible Road Rides (RRRs) can take you to your destination safely, it said in the awareness message.
Say NoTo NoTo NoTo Drunk Driving !
🥃🚘🚫
Say NoTo NoTo NoTo Mobile while Driving 📵!
Say NoTo NoTo NoTo Overspeeding !Responsible Road Rides #RRR can take you to your destination safely.#NaatuNaatu#Oscars#RoadSafety@CTOdisha pic.twitter.com/0Ki0k2U61q
— State Transport Authority, Odisha (@STAOdisha) March 13, 2023
The transport authority also had earlier shared popular movie scenes and dialogues to spread message of several traffic rules. They had used posters and dialogues from movies such as ‘Pushpa’ and Odia movie ‘Daman’ for spreading road safety awareness.
Natoably, ‘Naatu Naatu’ from ‘RRR’, and documentary short film ‘The Elephant Whisperers’ made Oscar history for India Monday with one Academy Award each.
Naveen congratulates Oscar winners
Chief Minister Naveen Patnaik Monday congratulated composer, lyricist, music director and the entire team of RRR movie for winning Oscar for Best Original Song. On his Twitter account, he wrote, “Congratulate the composer, lyricist, music director & entire team of RRR Movie on being awarded Best Original Song for NaatuNaatu at #OSCAR first song from an Indian film to win #AcademyAwards. Indeed a proud moment and it will inspire generations of Indian filmmakers.”
He also congratulated the crew members of The Elephant Whisperers on winning the prestigious Academy Award in the Best Documentary Short Subject category at the 95th Academy Awards-the first Indian film to win an Oscar in this category.
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