Recognizing the restless effort of Traffic Police who safeguard our lives on roads irrespective of season, festivals and occasions, dairy major Milk Mantra celebrated Holi with Traffic Police across Bhubaneswar. Milk Mantra team spread the joy with around 100 Traffic Police of in the city with colors and cups of refreshing Milky Moo Lassi and Buttermilk. Lassi and buttermilk have had a traditional connect with Holi.
“I feel proud to be a part of such a job where we act as protectors for people and it surely feels good when our job is appreciated. The efforts taken by Milk Mantra is really encouraging, as they came forward to acknowledge our services. Wishing all a happy and safe Holi. We would also request everyone to obey traffic rules and be safe.” said Prafulla Kumar Patnaik, Assistant Sub Inspector of Police Bhubaneswar.
Milky Moo Lassi and Buttermilk, the most popular summer offerings of Milk Mantra, has now been launched in newly packaged easy peel off 200 ml Cups with a shelf life of 12 days and an introductory price of Rs 15 & Rs 12 respectively.
It should be noted that Milk Mantra is a trailblazer in the food industry and is one of the fastest growing dairy brands of India with product and packaging innovation in its core DNA. It has been widely recognized by Indian and global media for its conscious capitalist business model, from leading Indian newspapers to The Wall Street Journal, Stanford University, Forbes and Fortune. Milk Mantra has raised the income level of farmers by 60% and procures truly pure milk sourced directly from its 55000 network farmers of Odisha.