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Bhubaneswar, June 4:With Raja, the festival that celebrates the spirit of womanhood, just a few days away, young women in the state capital are thronging garments shops and those selling attractive jewellery and other accessories. Women of all age groups are picking up trendy and embellished embroidered saris, kurtis, tops, jeans and other attires from wellstacked shop shelves and cotton and silk are the pick of the season. Jumpsuits and palazzos seem to have caught the fancy of teenagers. With the mercury still soaring in the state capital, the demand for light and summer-friendly attires is rising. “I am looking for light fabrics like organza and satin silk for Raja. I have purchased bright kurtis for the festival,” said Sonamika Ray, a college student. Sarita Mohanty, who was spotted purchasing saris at Market Building, said, “Shopping is an integral part of Raja. I have to gift clothes to my relatives too.” Meanwhile, ahead of the festival top garment stores in the city are offering lucrative discount to woo customers, with some offering gifts on purchase. In addition, stores are also organising lucky draw contests and doling out bumper gifts. Geeta fashion showroom is offering discounts on readymade attires, with a lucrative 25 per cent discount on purchase of two items and the price of cotton saris starting at an incredible Rs 149. Regional manager of the show
room, Digbijay Singh said, “Ahead of the festival we are displaying women’s wear at surprisingly low prices. Attires for all age groups are available at discount rates.” Most apparel stores in the city are offering up to 50 per cent discount on selected items. Fashion City is organising lucky draws and doling out exciting gifts for customers. Those making purchases of over Rs 500 are being given a coupon at the entrance. A staff of the store said, “This
period is one of the busiest in the entire year. We have to make sure that all products are available and that nobody is disappointed.” Big Bazaar is also offering discounts on women’s apparel. Apart from clothes, women are purchasing jewellery, cosmetics and accessories like clutches and handbags. Raja is incomplete sans the swing, and hammock vendors are busy delivering orders ahead of the festival. Rope and plastic swings happen to be the most popular.
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