Bhubaneswar: Vedanta Aluminium reinforced its commitment towards woman empowerment through the inauguration of a new turmeric processing machine for women Self-Help Groups (SHGs) in Lanjigarh, Odisha. The company runs the Self-Help Group program, under the Sakhi Project with the rural women, which is one of the key initiatives of the sustainable livelihood program.
Vedanta Lanjigarh COO Rakesh Mohan said, “Our SHG program is an excellent example of how companies and community can work together to build an institution of social good. We are proud to have contributed to financial aid, social security, and entrepreneurial development of women in Lanjigarh. Educating, empowering and inspiring women are one of the key focus areas of our program, revolving around sustainable livelihood.”
Self-Help Groups in Lanjigarh are scripting a success story in the production of turmeric powder. In the year 2017, a team of 15 members of a local self-help group of Pujharipada village were sponsored by Vedanta Aluminium’s Lanjigarh refinery for plate making as a means of earning.
They began their venture with the production of paper plate making but their quench for success superseded their aspiration to generate more earnings by increasing efficiency and reducing the time that led them to seek fund for the purchase of turmeric processing machine and raw materials from the company. With an initial seed fund of Rs 1,00,000 they started their venture under the brand name ‘Sakhi’ in the local market.
Till date, the members produced nearly five quintals of turmeric powder with earning a profit of Rs 25,000. The packets are sold at a price of Rs 250 with a profit margin of Rs 50 per packet.
Vedanta promotes and encourages the formation of SHGs under the Sakhi program with a well-designed framework and process for effective delivery to bring a positive change in the lives of rural women.
