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Amazon to expand real-world store presence

AFP
Updated: March 7th, 2019, 12:15 IST
in Business
0
The announcement confirms Amazon's goal to strengthen its real-world presence with more, larger physical outlets. (Image: Reuters)

The announcement confirms Amazon's goal to strengthen its real-world presence with more, larger physical outlets. (Image: Reuters)

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San Francisco: Amazon unveiled plans to open more bookstores and ‘4-star’ shops selling only the best-rated products — while closing its smaller ‘pop-up’ kiosks in the US.

“After much review, we came to the decision to discontinue our pop-up kiosk program, and are instead expanding Amazon Books and Amazon 4-star,” an Amazon spokeswoman said. “We look forward to opening additional locations of both stores this year.”

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According to CNBC, the 87 pop-up stores in the US will close next month. Launched in 2014, the stands — located in shopping centers or in other stores, such as Amazon-owned Whole Foods — offered the company’s services and electronics.

The announcement confirms Amazon’s goal to strengthen its real-world presence with more, larger physical outlets.

The Wall Street Journal reported last week that the firm, owned by billionaire Jeff Bezos, plans to open a supermarket chain separate from Whole Foods — with the first expected in Los Angeles at the end of this year.

The firm opened its first ‘4-star’ shop in New York in September, with stock made up solely of products given a four and five-star rating on its website.

In early 2018, the group also opened its first ‘Amazon Go’ store in Seattle — a grocery outlet without a checkout, where purchases are recorded by cameras and sensors.

AFP

Tags: AmazonAmazon GoJeff BezosWhole Foods
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