Mumbai: A civic campaign on eco-friendly Diwali has sparked a controversy after the Brihanmumbai Municipal Corporation (BMC) selectively pulled down a video message by actor Dia Mirza from its social media handles following objections from BJP Mumbai chief Ameet Satam.
While Mirza’s clip urging people to avoid noise and air pollution was removed Sunday, campaign videos featuring actors Madhuri Dixit and Nishigandha Wad, as well as cricketer Ajinkya Rahane, have been retained on the BMC’s X and Instagram pages.
The move came after Satam objected to Mirza’s video in a post on X, tagging the BMC’s official account.
“We don’t need lessons on how to celebrate #Diwali from @deespeak. Our traditions are deeply rooted in our culture,” the BJP leader wrote.
@mybmc We don’t need lessons on how to celebrate #Diwali from @deespeak Our traditions are deeply rooted in our culture.
— Ameet Satam (@AmeetSatam) November 1, 2026
Within hours of Satam’s comment, the civic body led by Municipal Commissioner Ashwini Bhide removed Mirza’s video from its social media pages.
Civic officials remained unavailable for comment on the matter despite repeated attempts.
PTI
