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Celebrating expansion success, Vishal Prajapati looks back on his startup journey

Updated: September 1st, 2021, 17:10 IST
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Surat: Recreating the space for fashion influencers and creating a brand of his own, Vishal Prajapati’s journey is one for the books. Hailing from Surat, his remarkable pace of reaching 1,00,000 followers was achieved in a span of one year and he attributes the credits to his audiences.

Vishal launched his own brand Label by VP in 2020 thus breaking ground as an entrepreneur. The brand is a reflection of Vishal’s own style and taste in fashion. The brand has grown at an exponential rate with overall orders per day thus making it a success among customers.

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Vishal’s digital media journey started from his posts on Facebook in 2015 and in two years he joined Instagram thus expanding his audience base. The quirky, stylish, and easy-going unisex apparel has been well received for their attractive appearance and affordable prices.

Owning his success to his customer base and well-wishers, Vishal commented, “We started a year ago with an idea to bring to people something which stands out in apparel wear. The customized clothing is the new casual and formal wear and it suits everyone – across age, size, gender. The customers have been our single biggest support system for we are overwhelmed by the reception. Our aim is to work in the same direction and bring more such comfortable wear without comprising on quality. It is the trust and affection of our customer base that has enabled our success.”

Label by VP hosts an array of cloth designs that are available on their official website. The clothing startup is also expanding on its marketing front and social media presence. The apparel brand hosts over fifteen unique designs, all available on online order delivering across the country.

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