San Francisco: More than 300 Donald Trump ads have been pulled by Google and its video-sharing platform YouTube for violating the companies’ policies. The campaign videos, notably, ran over the summer.
This comes at a time when handling political advertisements on social media has become a growing concern as the 2020 US presidential election approaches and tech giants are under fire over political ads.
Twitter has even decided to ban all kinds of political ads on its platform.
Over 300 video ads for President Trump were taken down, mostly over the summer, for violating the company policy. Compared to the TV, online ads can spread lies at an alarming rate — bolstered by machine-learning algorithms that can identify target audiences at enormous speed and scale, reported Monday.
According to reports, even though the ads were taken down, the archive does not detail what policy was violated.
It was not clear if it was a copyright violation, a lie or extreme inaccuracy.
The ads determined to be offending are not available to be screened. We found very little transparency in the transparency report, the report added.
It is pertinent to note that political ads on social media do not adhere to different rules than political ads on TV.
The political ads on social media fall under specific scrutiny because of their unique ability to disseminate bad information and their inability to properly tackle them.
Meanwhile, earlier in November, Google announced new limits on political advertisers globally from micro-targeting users via election ads based on their political affiliation.
The main formats Google offers political advertisers are Search ads, YouTube ads and display ads. Under the new rules, political advertisers may target their ads only down to the postal code level.
