New Delhi: Jaya Shree Textiles’ fabric brand ‘Linen Club’ expects to double its business to Rs 1,500 crore and add 200 stores in its sales network by 2024, said a top company official here, Sunday.
As part of expansion, the ‘Aditya Birla Group’ company is focusing to expand into tier II and III markets along with its cluster-based approach, where people are spending more on tailored clothes.
“We want to double our business and be around Rs 1,500 crore by 2024 along with a network of 400 brand outlets,” CEO – domestic textiles & Thai acrylic fibre – Satyaki Ghosh told this agency.
Besides, Linen Club’s fabric distribution to multi-brand outlets would also be doubled to around 11,000 outlets from the present 6,500 units, Ghosh added.
According to Satyaki Ghosh, the brand’s present revenue base is around Rs 700 crore to Rs 800 crore. “We would introduce lots of new products,” Ghsoh said. He also added, “We also sell to lots of brands which use our fabric. That business would also grow.”
On overseas expansion of Linen Club, senior VP, Linen Business, Jasvinder Kataria said the company has also long-term plans to introduce Linen Club in western markets.
“As of now, in the short-term it’s not there but in the long-term we have plans to do so. We want to open design hubs in US and Europe. We are already supplying to lots of brand and first endeavour is to go there and understand it (market),” Kataria informed.
According to Ghosh, the bulk of Linen Club stores, which is over 100, are in Southern India, where adoption of linen is high.
“We first concentrated in those markets and then expanded to eastern states, now also the northeast is responding,” Ghosh stated.
PTI
