press trust of india, Ahmedabad, May 5: Global skin care brand NIVEA Tuesday opened its first manufacturing plant in India at Sanand GIDC area in Gujarat along with an integrated regional development lab.
Beiersdorf AG, parent company of NIVEA, is a leading producer of skin care products and has over 130 years of experience in this market segment. “It was about ten-and-a-half months ago in June when we actually did the ground-breaking ceremony. If you look back, see in ten-and-half months, we have been able to put up the first phase of this factory extremely fast and the fastest in the history of Beiersdorf,” Rakshit Haragave, managing director of NIVEA India said after the inauguration ceremony.
Haragve said the `850cr plant is having the annual capacity of producing around 100 million units of the company’s products comprising NIVEA Creme and lotions.
