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Viral news: This snack sold for Rs 77 lakh at auction! Here’s the surprising reason why

PNN & Agencies
Updated: March 5th, 2025, 11:52 IST
in Feature
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Cheeto snack

Viral news-Cheeto snack

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Would you ever pay a fortune for a snack? Well, someone just did!

A single Flamin’ Hot Cheeto that looks like Pokémon’s Charizard has sold for a jaw-dropping $88,000 (around Rs 77 lakh) at an auction. Dubbed “Cheetozard,” this quirky snack has taken the internet by storm, making waves in viral news as Pokémon fans and collectors go crazy over it.

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The auction happened on Goldin, an online marketplace, where the three-inch-long Cheeto was mounted on a custom Pokémon card and sealed in a clear storage box—almost like a rare trading card! It started with a modest bid of $250 (Rs 22,000) in February, but things escalated quickly. After 60 bids, a lucky (and very rich) buyer snagged it for $72,000 (Rs 63 lakh). But with additional fees, the final price shot up to a whopping $87,840, as reported by PEOPLE Magazine.

Goldin hyped up the sale on Instagram, posting, “CHEETOZARD FINAL SALE! Final Sale Price on the ‘Cheetozard’ – Pokémon Charizard-Shaped Cheeto – 3″: $87,840.” The post quickly gained traction, adding to the viral news surrounding this bizarre yet fascinating sale.

View this post on Instagram

A post shared by Goldin (@goldinco)

Surprisingly, Cheetozard isn’t new. It was actually discovered between 2018 and 2022 by 1st & Goal Collectables, a memorabilia store in Georgia, USA. The owners had kept it locked away in a safe and almost forgot about it—until a cleaning session in 2024 brought it back into the spotlight. When they posted about it on Instagram in April 2024, the internet went wild, and offers started pouring in. The snack’s comeback became a trending topic in viral news, drawing attention from both collectors and casual social media users.

Watch: 

View this post on Instagram

A post shared by 1st and Goal Collectibles (@1standgoal_collectibles)

People on social media had all sorts of reactions. One user joked, “I don’t get it—I would’ve just eaten it! What should I be looking for when I eat Cheetos?” Another said, “A prosperous long life, this one has had!”

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Who knew a random snack could turn into a six-figure collectible? So, next time you grab a bag of Cheetos, keep an eye out—you might just find your own “Cheetozard” and hit the jackpot! With stories like these dominating viral news, it’s clear that the internet never fails to surprise us.

PNN & Agencies

Tags: AuctionSnackViral newsViral video
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