Bangalore: Online retailer ‘Amazon’ launched Sunday an upgraded ‘Amazon Easy’ store format that integrates multiple services through a single touchpoint. The format would offer a touch-and-feel product experience through a physical product display. This information was provided by the company in a statement.
Customers can also place an order on ‘Amazon.in’ with guided assistance from the store staff. Then they can either pick up the order from the store or get it delivered at their doorstep, it said.
The store owners can now leverage ‘Amazon’s last-mile delivery programme ‘I Have Space’to deliver packages to customers in their area as well as facilitate pickups. The first such exclusive ‘Amazon Easy’ store is now operational in ‘Mahalakshmi’ layout here.
Amazon would soon expand the upgraded format stores to other parts of India with the existing and new network partners, the statement informed.
Director (Customer Experience & Marketing), Amazon India, Kishore Thota said, “We see Amazon Easy playing an important role in enabling the next 200-300 million customers to enjoy shopping on ‘Amazon.in’ as well as creating local jobs and self-employment opportunities.”
Amazon said it works with several network partners like ‘Vakrangee’, ‘Indiabuys’, and ‘Velocity’ in India to bring the ‘Amazon Easy’ experience to new-to-ecommerce customers.