post news network, Bhubaneswar, May 24: With the introduction of numerous technological interventions in the market, lives of many people from all walks of life have transformed. Now, several matrimonial sites have too jumped onto the bandwagon of those, who are exploiting technology to improve their performance.
Many of these well-known sites have now added many new features to their websites to lure their users and also to make their experience of using these sites more comfortable. One of the most important features is logging onto these matrimonial sites through Facebook, which helps establish the authenticity of the users of these matrimonial sites.
Raman Singh, a user of one of the famous matrimonial sites said, “The concept of logging through Facebook is of great use. First, it helps in gaining initial confidence as it ensures authenticity of the user as there are numerous fake profiles on these sites. However, there could be fake Facebook profiles too. But if the profiles have many friends and have been active for a long time there are large chances of it being authentic.”
Besides helping the prospective spouses find each other, these sites also offer services like making online kundli of the user for some minor charge, which often is part of the ‘package’ taken by the user. Moreover, embedded software also compares the percentage of common interests and traits of the user and his/her partner.
“Technology has really helped in matchmaking through these matrimonial websites. The digital calculator quickly compares the profiles of the two and puts forth the percentage of common elements between them and that is of great help. It instantly tells how similar the two persons are. Moreover, for those who do not have their kundli ready, can get it done instantly,” said Aditya Nayak, another user of a matrimonial site.
Nevertheless, the inclusion of WhatsApp numbers in the profiles is also helping the prospective spouses know their partners better. “Inclusion of WhatsApp numbers to the profiles also has widened the scope of knowing your prospective partner better. Even chatting up a person for merely a month on diverse matters will give the partner an idea of how compatible they could be after marriage. Their views often come to the fore during the short period of interaction. It helps in taking the right decision at the right time,” says Kritika Das, a resident of the city.
However, in the race of offering matchmaking services, there are many sites with dubious authenticity. Many of these websites often post lucrative ads related to their offers and try to ‘hook’ customers. But, knowledge of the authentic matrimonial sites can tackle this menace. With the increasing use of technology the right choice could be taken at the right time.
“It is not a Herculean task now to find out the credentials of the matrimonial sites. Technology has made the task easier. There are numerous website-ranking websites such as Alexa, which can tell the users about the popularity of these websites through observing their traffic. The lesser the ranking (of a given website) more the authenticity, popularity and higher number of users of that site,” said Robin Sharma, an IT expert living in the city.
