In the present time, a new form of media, digital media is being seen at the peak of popularity. The increasing use of the Internet has given it new heights. In the present time, riding on the back of digital media, new media is waving its flag in the world. In fact, digital media is a new thing (concept) in the field of media. This thing has not been very new now, but due to its being completely technology-based, something new is being added every day in this field.
“In the beginning, when television and radio were new, they were called ‘new media’. Not long ago, journalism students used to study television and radio as new media. Gradually there was advancement in technology and the nature of new media also changed and today we see all those things in the form of new media, which are present around us in digital form. Digital media in its form, size and composition different from and much broader than the traditional forms of media,” Meraj said.
“Traditionally the terms media or mass media are used for media dependent on a single medium. For example: print media representing content printed on paper, electronic media that reaches the audience or listeners through electronic means such as television or radio. What is journalism, digital media is also the internet. It is not ready to live within limits, and moreover, it is no longer on computer-based media. The field of digital media goes far beyond all these limits. Yes, with the popularity of the internet after the year 1995, the new media must have found a natural medium for its growth and dissemination with unprecedented capabilities,” he added.
We also know that digital media is the aggregate of services received, processed or provided by any means partially. Some kind of computing medium is required for the creation or use of the content of this media. It is not necessary that that medium should be computer only. It can be any kind of electronic or digital device. capable of performing numerical calculations or processing; Such as mobile phones, personal digital assistant (PDA) devices like iPod, Sony PSP, e-book readers and bank ATM machines. Most of the mediums of digital media have the ability to exchange messages or signals with their consumers, which we know as ‘interactivity’.
At last, Meraj Alam added that “In the pandemic time , digital media has seen 100x growth.’
