BHUBANESWAR: A press conference organised by Andhra Art and Craft hotel announced the launch of the hotel and stated how Odia tourists can experience the rich cultural heritage of Andhra Pradesh at the resort.
General Manager Sandeep Reddy addressed the media and explained that a lot of tourists to Vizag are coming from Odisha. The Palm Beach Hotel, assister concern of LeSutra, Mumbai, opened the doors to its heritage wing, the Andhra Arts and Crafts Hotel. The new wing, a ‘Microcosm of Andhra’ in itself, boasts around 70 sculptures and 50 art installations that weave in the narrative of Andhra’s arts and crafts within the passages, corridors and residential areas of the hotel, making it the world’s first handicrafts hotel.
Le Sutra Hotel, the World’s first Indian Art Hotel based in Mumbai, is designed on the three gunas or qualities as defined by ancient Indian philosophy, namely – Tamas, Rajas and Satva. Each room in the hotel is a unique representation of the three gunas giving guests a never before seen experience. The Andhra Arts & Crafts Hotel is Le Sutra’s third landmark project, which aims to preserve and bring forth the local craftsmanship of Andhra Pradesh, the other two being the world’s first Indian Art Hotel and Tribal Art Homes.
Designed exclusively by Andhra’s national award winning artisans, interior designers, craftsmen and sculptors the property for the very first time has all its rooms themed on craft forms like Tholu Bommalata or leather shadow puppetry, Budithi brass work, Kalamkari pen art and Etikoppaka toys to create an evolved aesthetic expression encompassing the #HeartofAndhra.
The hotel promises to be a unique destination not only for leisure but also for business and corporate travellers looking for an experience after boardroom hours. Some of the amenities provided by the hotel include a secure private beach which is open 24/7, an outdoor swimming pool and four in house restaurants; Dusk – A Lounge Bar, Masala Mafia, Mafia Bar and Sea Deck where guests can indulge in some speciality cuisines.
To enhance the Andhra experience, the hotel has also curated a special Andhra cuisine exclusive to the Andhra Arts & Crafts Hotel guests; additionally each guest is presented with a souvenir at the end of their stay that represents the art and craft of Andhra. The Hotel is also looking to add an Andhra Crafts gift shop with artifacts curated from local artists and craftsmen.
Sandeep Reddy, GM, Spokesperson, Andhra Art & Craft Hotel said, “With the Andhra Arts & Crafts Hotel, our aim is to create the #HeartofAndhra within Vizag and give our guests a curated experience of Andhra Pradesh. By purposefully using an assemblage of traditional and modern handicrafts in the interiors, the hotel not only pays tribute to the cultural heritage of one of India’s magnificent states but also preserves the legacy of its artisans.”
The Andhra Arts and Crafts Hotel has been conceptualized and designed by Le Sutra as its third landmark project. The other two being the world’s first Indian Art Hotel and Tribal Art Homes, both of which are in suburban Mumbai and are recognized for tastefully projecting and elevating the myriad art forms interspersed across India and transforming rooms into cheerful colours to brighten the mood of the guests. With the 24 boutique rooms, the property has joined the ranks of the 50 art hotels, the’ world over. With the launch of the Andhra Arts and Crafts Hotel, Palm Beach will boast of 80 plus rooms including 7 cottages and 3 (1 BR) Apartments.
