Bhubaneswar: To encourage people to recycle their domestic waste, British Deputy High Commissioner for East and Northeast India Andrew Fleming recently launched here pilot Recycle Pay App developed by City-based startup Ceiba Green Solutions.
Incubated at the Atal Incubation Centre, Nalanda Institute of Technology Foundation, Ceiba Green Solutions’ Recycle Pay App operates on a circular economy business model. It allows users to effortlessly convert their household scrap to instant money by providing them with on-demand, free waste pickup service, and transparent pricing.
While addressing the audience, Fleming emphasized the significance of the India-UK Roadmap 2030 in addressing India’s waste management challenges. He said, “We aspire to launch a new phase of cooperation on urbanization by supporting smart and sustainable cities, promoting climate action, effective waste management, and a circular economy.” Following the launch, a workshop was conducted by Ceiba Green Solutions founder Neelima Mishra, who said her startup follows the slogan of ‘Sort. Recycle. Earn.’