New Delhi: Reliance Industries-backed ‘Viacom18’ said Wednesday its platforms have become one of the largest sporting destinations in India. It has happened following the acquisition of digital rights of IPL for the seasons from 2023 to 2027. The BCCI had announced Tuesday that the India digital rights for IPL were acquired for Rs 20,500 crore by ‘Viacom18’. It also won the non-exclusive ‘Package C’ by paying Rs 2,991 crore more.
The cricked board had fetched a whopping Rs 48,390 crore (USD 6.20 billion) through IPL media rights for a five-year period, starting 2023. ‘Disney Star’ had retained their Indian sub-continent TV rights by paying Rs 23,575 crore (Rs 57.5 crore/game).
“After bagging a slew of sporting rights in soccer (FIFA World Cup, La Liga, Serie A and Ligue1), badminton, tennis and basketball (NBA), this is the first major foray of ‘Viacom18’ into cricket,” the company said in a statement. “The IPL rights make ‘Viacom18’ and its platforms one of the largest sporting destinations in the country,” it added.
Reliance Industries Ltd director Nita Ambani said, “Cricket and IPL personify the best of sport and the best of India. This is why we are proud to be deepening our association with this great game and this wonderful league.”
She further said, “Just like with everything we do, our mission is to take the joyful experience of IPL to cricket fans wherever they are – in every part of our country and around the world.”
With these IPL rights, ‘Viacom18’ said it will be able to take India’s biggest sporting event to every nook and corner of the country.
It will make IPL available to every Indian in every part of India, including the 60 million FreeDish homes which today are not able to access this popular content, the statement said.
Also read: Disney-Star bags IPL TV rights for Rs 23,575 crore, Viacom18 gets digital, reports
‘Viacom18’ is a strategic collaboration between ‘TV18’ and ‘Paramount Global’. It has entered into a strategic partnership transaction with Bodhi Tree Systems (a platform of Lupa Systems of James Murdoch and Uday Shankar, ex-Chairman and CEO of Star India and the former President of Walt Disney Asia Pacific).
‘Viacom18’ said it has demonstrated that it is building the digital platforms of the future while continuing to strengthen traditional television broadcasting.
It has state-of-the-art digital expertise to provide the best possible user experience to hundreds of millions of Indian and global consumers, the company added.
Winning the IPL digital rights ‘will be an exceptional opportunity for advertisers to reach a larger, younger, more relevant and highly-engaged audience’, ‘Viacom18’ said.
